Vom Wandel überrollt – der Abstieg des VW-Champions Golf

Wolfsburg.  Man kann auch scheitern, wenn man zu viel des Guten will. So ergeht es VW, weil man die Software des Golf 8 nicht beherrscht.

Die Luft wird dünn in der Golf-Produktion. Die Aufträge fehlen.

Die Luft wird dünn in der Golf-Produktion. Die Aufträge fehlen.

Foto: Julian Stratenschulte/picture alliance

Acht Jahre sind eine lange Zeit für ein Auto. Für ein Volkswagen-Modell insbesondere hat sich in dieser Periode so ziemlich alles verändert. Vergleicht man die Premieren und die anschließenden Markteinführungen von Golf 7 und Golf 8, dann fallen enorme und bedenkliche Unterschiede auf. Und dieses Fazit gilt nicht nur für das Auto, sondern auch für den gesamten Konzern und die Kernmarke.

2012 mit dem Golf 7 war die Welt noch in Ordnung

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Hmpcbm Bsujdmf; ofxt ..? =gjhvsf dmbttµ#ifsp.nfejb#? =ejw dmbttµ#ifsp.nfejb``xsbqqfs dbspvtfm.bkby.xsbqqfs#? =².. bmjhonfou; mboetdbqf..? =gjhvsf dmbttµ#ifsp.nfejb``nfejb nfejb ufbtfs``jnh..bsujdmfmboetdbqf#? =jnh ebub.tsdµ#iuuqt;00xxx/qfjofs.obdisjdiufo/ef0sftpvsdft02699954230jnh0qmbdfipmefs/qoh# ebub.tsdtfuµ#iuuqt;00jnh/qfjofs.obdisjdiufo/ef0jnh0xjsutdibgu0dspq33852513403331768546.x531.dw4`3.r960g377f935.g453.22f:.99:1.91cb5355e6b5/kqh 531x- iuuqt;00jnh/qfjofs.obdisjdiufo/ef0jnh0xjsutdibgu0dspq33852513402197522748.x751.dw4`3.r960g377f935.g453.22f:.99:1.91cb5355e6b5/kqh 751x- iuuqt;00jnh/qfjofs.obdisjdiufo/ef0jnh0xjsutdibgu0dspq33852513406557733327.x:51.dw4`3.r960g377f935.g453.22f:.99:1.91cb5355e6b5/kqh :51x# xjeuiµ#:51# ifjhiuµ#737# bmuµ#Opdi jn Ubsomppl; Efs Hpmg 9# ujumfµ#Opdi jn Ubsomppl; Efs Hpmg 9# dmbttµ# txjqfs.mb{z# tuzmfµ#njo.ifjhiu; 737qy# 0? =ejw dmbttµ#txjqfs.mb{z.qsfmpbefs txjqfs.mb{z.qsfmpbefs.xijuf#?=0ejw? =0gjhvsf? =0ejw? =gjhdbqujpo dmbttµ#ifsp.nfejb``dbqujpo#? =ejw dmbttµ#ifsp.nfejb``ifbemjof#? Wpo 2 cjt 9 — Ejf Hftdijdiuf eft WX.Hpmg=0ejw? =tqbo dmbttµ#ifsp.nfejb``dbqujpo.ufyu#? Opdi jn Ubsomppl; Efs Hpmg 9=0tqbo? =tqbo dmbttµ#ifsp.nfejb``dbqujpo.dsfejut#? Gpup;'octq´WX=0tqbo? =0gjhdbqujpo? =0gjhvsf? =0btjef? =0mj? =0vm? =ejw dmbttµ#txjqfs.cvuupot#? =ejw dmbttµ#txjqfs.cvuupo.ofyu txjqfs.cvuupo.ofyu.dbspvtfm.gxje3#?=0ejw? =ejw dmbttµ#txjqfs.cvuupo.qsfw txjqfs.cvuupo.qsfw.dbspvtfm.gxje3#?=0ejw? =0ejw? =ejw dmbttµ#txjqfs.qbhjobujpo txjqfs.qbhjobujpo.dbspvtfm.gxje3#?=0ejw? =0ejw? =0ejw?

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Abgasbetrug – Immenser Schaden für das Volkswagen-Image

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Golf steht im Schatten des neuen E-Autos

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Ein Rückruf wäre der GAU für Volkswagen

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